who we are

ABOUT THE BRAND

OUR MISSION

 

 

At House of Annex, our mission is to empower hairstylists by providing unparalleled opportunities for creative expression and professional growth. We are dedicated to fostering a vibrant community where talented individuals can enhance their skills, build meaningful connections, and showcase their artistry on prestigious platforms, from emerging talent to accomplished stylists seeking leadership roles and experience, can grow their portfolio and connect with a community of like-minded professionals.

OUR VISION

 

 

Our vision is to be the leading runway editorial firm that transforms the hairstyling industry by inspiring creativity, innovation, and collaboration. We envision a world where every hairstylist, regardless of their background or experience level, has the opportunity to shine and make a significant impact in the fashion world. By continuously evolving and embracing new trends, techniques, and technologies, House of Annex strives to be at the forefront of editorial hairstyling, celebrated for our commitment to excellence and our contribution to the artistic evolution of the industry.

take the lead at nyfw

MEET THE FOUNDERS

Jamielynn De Leon Bio

A world-renowned celebrity, “Hairstylist turned Revolutionary Entrepreneur” encapsulates Jamielynn’s journey from a hands-on stylist to a visionary business leader who has reshaped multiple aspects of the beauty industry.

Founder of the acclaimed Rogue House Salon, featured at New York Fashion Week and Times Square, Jamielynn has expanded her empire with groundbreaking ventures like Salon Receptionist (Virtual “Live” Receptionist) and House of Annex (Runway Editoral Firm). Her “Ditch the Front Desk” framework has transformed salon management, while providing hairstylists with portfolio-building and fashion week opportunities.

Recognized by Forbes, Business Insider, and The Today Show, and named one of the 40 Under 40 by Entrepreneur Herald, Jamielynn continues to shape the future of beauty entrepreneurship.

Through her ventures, workshops, and involvement in international fashion weeks from New York to Milan, she empowers salon owners and aspiring stylists worldwide, driving innovation and success across the industry.

Rebecca Emmit Bio

As International Director and Lead Stylist for Fashion Weeks worldwide, Rebecca Emmitt commands the industry’s most prestigious runways, with over two decades of editorial and runway styling.

Educating Salon owners worldwide on product knowledge and color, Rebecca’s influence shapes the future of hair artistry, setting global trends and elevating the craft to new heights of innovation and excellence.

Renowned as the “Einstein of Hair,” Rebecca’s revolutionary approach to trichology and styling has redefined industry standards. Her work with powerhouse brands like KEVIN.Murphy, DevaCurl, and L’Oréal Professional has positioned her as a leading voice in product innovation and application techniques. Rebecca’s “curl whisperer” reputation, earned through her exceptional curl mastery, is complemented by her avant-garde color expertise, making her a sought-after authority for both classic and cutting-edge hair transformations.

As Co Founder of House of Annex, a pioneering runway and editorial firm, she’s democratizing access to high-fashion opportunities for stylists worldwide. This visionary platform, coupled with her emotional intelligence in coaching, has established Rebecca as a mentor par excellence, nurturing the next generation of hair artists and industry leaders.

From gracing the pages of New York City’s most prestigious publications to shaping global hair trends, Rebecca Emmitt continues to be an unstoppable force in the beauty industry.

Testimonials

HAIRSTYLISTS WHO LEVELLED-UP THEIR HAIR GAME!

It challenged me, motivated me, and connected me with the right people

“Overall, being part of New York Fashion Week was a career-defining experience that has had a lasting impact. It challenged me, motivated me, and connected me with the right people to help me reach new heights as a hairstylist. the networking opportunities at Fashion Week were invaluable. I was able to make connections with stylists, editors, and influencers that have led to exciting collaborations and projects I otherwise may never have had access to. It’s opened so many doors for me and truly elevated my career in ways I couldn’t have imagine. I’m incredibly grateful for the opportunity and would encourage any stylist to seize a chance like this if it comes their way.”

Elizabeth Yelenic
Lorain, Ohio

Learned a lot of new skills and became more confident in my career.

“ NYFW is the best experience in my life. I met so many talented hair artists, makeup artists and models. Everyone was really supportive and friendly – artistic community. I learned a lot of new skills and became more confident in my career. I would have never had this chance before and I am soo happy to be part of NYFW and most importantly, part of their team.”

Tina Dyakaniv
Brooklyn, New York

Challenged me to elevate my skill level

“ Working at NYFW has encouraged me to reach higher and challenged me to elevate my skill level to inspire other hair stylists.“

William Lancaster
New York, New York

I have gained a lot of great opportunities and the ability to travel more

I have had the opportunity to be part of NYFW for 5 years. I really enjoy styling the models and working alongside so many talented stylist, designers and photographers in the industry. Through out the last 5 years I have gained a lot of great opportunities and the ability to travel more.”

Viramis Castillo
New York, New York

Met and worked with so many talented stylists from all over the world

“Being a part of fashion week felt like a once in a lifetime opportunity. I’ve been a part of the industry since 2020 & never had an experience like this. I mostly offered esthetic services in the salon, & ever since being behind the chair at fashion week my confidence has grown, and so has my hair clientele. Fashion week gave me the opportunity to meet and work with so many talented stylists from all over the world.”

Ava Securro
Heartville, Ohio

Met and worked with so many talented stylists from all over the world

” Working with House of Annex team during NYFW was truly wonderful and exceptional dream that came to reality.

Every artist was so determined and beyond supportive working together to create magic behind the scenes. It was worth while being involved and meeting so many inspirational creative artists. Thank you.”

Sean McLean
Washington, DC

Ever dream of being the Lead Hairstylist at NYFW? Want to share your skills with your team? Coming to NYC for Fashion Week and want to be booked the whole week? Work the shows based on your skill set! Work a program that can teach you how to lead your hair goals down the runway.

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