who we are

ABOUT THE BRAND

OUR MISSION

To empower hairstylists to be authorities in the industry with a supportive community, providing opportunities for creative expression and professional growth in the editorial and runway space.

OUR VISION

To be the leading global platform that elevates hairstylists’ artistry, fostering excellence and innovation in the fashion industry through collaboration and skill development.

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take the lead at nyfw

MEET THE FOUNDER

Visionary Hairstylist and Industry Transformer

Jamielynn De Leon, the founder of House of Annex, embodies the journey from accomplished hairstylist to revolutionary entrepreneur, reshaping the landscape of the beauty industry. Through House of Annex, a pioneering runway editorial firm, Jamielynn has created a global platform that transforms the lives and careers of hairstylists worldwide.

House of Annex stands as a beacon for hairstylists seeking to elevate their craft and establish themselves as authorities in the industry. Jamielynn’s innovative approach combines hands-on mentorship, creative freedom, and unparalleled opportunities, enabling stylists to build impressive portfolios and gain invaluable experience in high-profile settings like New York Fashion Week.

Under Jamielynn’s guidance, House of Annex has become a melting pot of global talent, where creativity is explored, tested, and innovation flourishes. Her NYFW workshops are lauded for their transformative impact, launching countless careers and propelling many of her mentees to become leading figures in the beauty world.

Jamielynn’s expertise in growing and nurturing talent has earned her recognition from major industry publications and platforms, including Forbes, Business Insider, and The Today Show. Her ability to identify and cultivate potential has made House of Annex a sought-after incubator for emerging and established hairstylists alike.

Through House of Annex, Jamielynn offers a comprehensive support system that goes beyond traditional skills training. Her approach focuses on holistic career development, business acumen, and personal growth, equipping hairstylists with the tools they need to thrive in a competitive industry.

Jamielynn’s personal journey of overcoming adversity, including PTSD and a brain injury, has fueled her mission to support fellow salon owners and industry authoritative hairstylists. This experience drives her passion for creating a supportive community that propels collective success in the industry.

As a dynamic speaker and advocate for hairstylist empowerment, Jamielynn continues to shape the future of the beauty industry through House of Annex. Her innovative approaches, global influence, and unwavering dedication to transforming lives have solidified her status as not just a visionary hairstylist, but a true catalyst for change in the world of beauty and fashion.

Testimonials

HAIRSTYLISTS WHO LEVELLED-UP THEIR HAIR GAME!

It challenged me, motivated me, and connected me with the right people

“Overall, being part of New York Fashion Week was a career-defining experience that has had a lasting impact. It challenged me, motivated me, and connected me with the right people to help me reach new heights as a hairstylist. the networking opportunities at Fashion Week were invaluable. I was able to make connections with stylists, editors, and influencers that have led to exciting collaborations and projects I otherwise may never have had access to. It’s opened so many doors for me and truly elevated my career in ways I couldn’t have imagine. I’m incredibly grateful for the opportunity and would encourage any stylist to seize a chance like this if it comes their way.”

Elizabeth Yelenic
Lorain, Ohio

Learned a lot of new skills and became more confident in my career.

“ NYFW is the best experience in my life. I met so many talented hair artists, makeup artists and models. Everyone was really supportive and friendly – artistic community. I learned a lot of new skills and became more confident in my career. I would have never had this chance before and I am soo happy to be part of NYFW and most importantly, part of their team.”

Tina Dyakaniv
Brooklyn, New York

Challenged me to elevate my skill level

“ Working at NYFW has encouraged me to reach higher and challenged me to elevate my skill level to inspire other hair stylists.“

William Lancaster
New York, New York

I have gained a lot of great opportunities and the ability to travel more

I have had the opportunity to be part of NYFW for 5 years. I really enjoy styling the models and working alongside so many talented stylist, designers and photographers in the industry. Through out the last 5 years I have gained a lot of great opportunities and the ability to travel more.”

Viramis Castillo
New York, New York

Met and worked with so many talented stylists from all over the world

“Being a part of fashion week felt like a once in a lifetime opportunity. I’ve been a part of the industry since 2020 & never had an experience like this. I mostly offered esthetic services in the salon, & ever since being behind the chair at fashion week my confidence has grown, and so has my hair clientele. Fashion week gave me the opportunity to meet and work with so many talented stylists from all over the world.”

Ava Securro
Heartville, Ohio

Met and worked with so many talented stylists from all over the world

” Working with House of Annex team during NYFW was truly wonderful and exceptional dream that came to reality.

Every artist was so determined and beyond supportive working together to create magic behind the scenes. It was worth while being involved and meeting so many inspirational creative artists. Thank you.”

Sean McLean
Washington, DC

Ever dream of being the Lead Hairstylist at NYFW? Want to share your skills with your team? Coming to NYC for Fashion Week and want to be booked the whole week? Work the shows based on your skill set! Work a program that can teach you how to lead your hair goals down the runway.